An Overview of Search Engine Optimization
Posted on Sep 11, 2007 under SEO |There are many individuals that depend on the search engines to generate traffic to their website that have no idea how search engine optimization works. There are certain rules that all of the search engines operate by and where your website is placed in the search engine results depends on how well your website fits the rules that the search engines are operating by. The more your website complies with the rules that govern the placement of websites in the search engine results, the higher on the list the website will be when someone searches that term.
The rules that the search engines follow when analyzing a website for search engine optimization are very simple. The search engine has a program that has the ability to analyze the content of the website and then rank it in the search engine results according to the page’s relevance to the topic that was searched. The programs that are used by the search engine to provide this service are called “spiders” and the service that they provide is called “crawling” the web page.
In recent years, the way that a web page was added to the search engines was that the web page developer created the page and submitted the page to the search engine when complete so that the search engines could run their programs and decide where to place the web page in the search engine results. Many individuals that were using the internet to make money found ways to trick the search engines into placing their pages higher in the search results, even though their web pages were full of gibberish and did not include any content of value at all. The search engines are currently revamping their rules to ensure that all of the websites that are listed in their search results contain relevant content and all websites that do not have been purged from the rolls.
The relevance of the website to the search term is based on the words that were used to create the content of the website. This is usually based on the amount of keywords that are in the article dealing with the search term subject. The “spiders” count the number of keywords that are present in the content of the web page and use a complicated logarithm to determine the relevance of the site to the search terms that were used to find the site.
There are several ways to find the keywords that the search engines have frequent searches on. Several internet programs will allow the individual to find out the keywords that the search engines search for most often and the individual will then incorporate those keywords into the content of their website so that people that are looking for that search term will be able to find the website. By using these keywords more frequently in the content of the website, the individual will ensure that their web page will be higher on the list of search results for those particular search terms. By using the keywords for search engine optimization, the website will see more traffic because it is returned higher in the search engine results.